SEO Hong Kong by eugene wong
Posts Tagged ‘Search Engine Marketing’
Knowledge Management and Search Engine Optimization
{lang: ‘ar’}First of all, let me explain what Knowledge Management (KM) is. I define Knowledge Management is the art of defining, creating and evaluating how people manage and share experience. Give you 2 platform which KM is usually seen: Discussion in forum Interview Discussion forum is a good example to explain KM theory. Participants [...]
Quality Score for Google and the search network
{lang: ‘ar’}Referring to my last Quality Score in Google adwords, I mentioned the importance of Quality score in google adwords. Below are the factors affecting the ranking of awords in google and its search network: * The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the [...]
Quality score in google adwords
{lang: ‘ar’}The position of the paid search result in google is determined by Quality Score. A high Quality Score brings your advertisement in a higher position and at a lower cost-per-click (CPC). Quality Score is used in several different ways, including: influencing each keyphrase cost-per-clicks measuring the first page bids that you see in your [...]
Google adwords & Google adsense
{lang: ‘ar’}Search engine marketing Somebody told me Google adwords will bring a profitable revenue to Google adsense. But how? Choose a niche market Do a keyphrase research in order to understand CPC of the shortlisted words Choose your keyphases Build your website Optimize your website with the chosen keyphrases, and have the google adsense ready [...]