What is nofollow? It is an HTML attribute value for ordering search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. The purpose of having this is to reduce the possibilities of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring. [...]
Posts Tagged ‘search engine’
Is Bing a threat to Google SE?
Microsoft has launched a new search engine – Bing, basing on the live search engine. It is understand that Microsoft set to invest an $80 million to $100 million campaign for this search engine, and the expenses will include online, TV, print, and radio advertising publications. I would consider this as a [...]
Ways to increase Click Throughs
Definition:
Click-through rate (CTR) is the average number of click-throughs per ad impressions, expressed as a percentage.
Click-through rate (CTR) is essentially important to evaluate your websites. Enhancing CTR is surely a routine job for web marketers, so how can we increase the performance of CTR?
Improve your title & description writing to encourage clicks.
Make sure keywords are [...]
Direct, referral and search engine traffic
Please consider which of the below 3 traffic sources is important to you.
Direct traffic
Referral traffic
Search engine traffic
High direct traffic means:
Your domain name is fairly easy to remember, straightforward to audience (e.g. canon.com). The domain name will be recalled from their memory easily.
Your domain name is widely used on printed materials, and it implies that you [...]
Secrets for lead generation website
Generating leads from trade portals
I am not sure if you have heard about what a ‘lead generation website’ is, but I am quite sure you will get the meaning of the said website deriving from it’s name. Lead generation website, in a sense to generate leads to your business through a website, includes the below [...]
