How does it work? By entering your URL, the keyword tool displays a list of relevant user queries that have occurred on Google.com with some frequency over the past year. The results generated from the tool would display the competition of keyphrase you might face, approximate monthly searches, suggested bid in USD and the keywords [...]
Posts Tagged ‘search engine marketing’
Search query performance report
In order to provide users with more visibility into the performance of the ads and to help users make more informed marketing decisions, Google is now expanding the Search Query Performance report to provide more granular insight into the queries that trigger users’ ads.
Sign in to your AdWords account at https://adwords.google.com.
Click the ‘Reports’ [...]
Quality Score for Google and the search network
Referring to my last Quality Score in Google adwords, I mentioned the importance of Quality score in google adwords. Below are the factors affecting the ranking of awords in google and its search network:
* The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network [...]
Quality score in google adwords
The position of the paid search result in google is determined by Quality Score. A high Quality Score brings your advertisement in a higher position and at a lower cost-per-click (CPC). Quality Score is used in several different ways, including:
influencing each keyphrase cost-per-clicks
measuring the first page bids that you see in your account
determining if a [...]