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One of the marketing business’ venerable promotions may soon be liquidated in the United Kingdom.
Buy one, get one free deals — or BOGOFs — are facing potential banishment from U.K. supermarkets as part of a government plan to get grocery chains to work to reduce Britain’s mountain of food waste.
Photo: J Sainsbury
The news comes even [...]
Is that true? You may have different point of view but I would say ‘no’.
I still believe the core functional feature of TV ads, which touch a wide coverage worldwide, valuable to its audience. If you are not new to Google adwords, you would understand how cheap an advertisement could be, take into account each [...]
Volkswagen, “Think Small“, Doyle Dane Bernbach, 1959
Coca-Cola, “The pause that refreshes“, D’Arcy Co., 1929
Marlboro, The Marlboro Man, Leo Burnett Co., 1955
Nike, “Just do it“, Wieden & Kennedy, 1988
McDonald’s, “You deserve a break today“, Needham, Harper & Steers, 1971
DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948
Absolut Vodka, The Absolut Bottle, TBWA, 1981
Miller Lite beer, [...]
Referring to my last Quality Score in Google adwords, I mentioned the importance of Quality score in google adwords. Below are the factors affecting the ranking of awords in google and its search network:
* The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network [...]
An advertisement by Jung von Matt/Alster for watchmaker IWC. Bus straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travellers near the airport to try before they buy at Berlin, Germany. 16 more advertisements after the jump.
A print of a cup of Folgers coffee was placed on top of manhole [...]
