Definition:
Click-through rate (CTR) is the average number of click-throughs per ad impressions, expressed as a percentage.

Click-through rate (CTR) is essentially important to evaluate your websites.  Enhancing CTR is surely a routine job for web marketers, so how can we increase the performance of CTR?

1. Improve your title & description writing to encourage clicks.
2. Make sure keywords are shown and well defined in title and description, otherwise it will create false drop for your webpage!
3. Include “call to action” words/phrases.
4. Match up advertisements with relevant content
5. Tell what’s the benefit of clicking the result.

Written by Eugene Wong on April 26, 2009.
Last revised by: Eugene Wong on April 2, 2011.