Please consider which of the below 3 traffic sources is important to you.

• Direct traffic
• Referral traffic
• Search engine traffic

High direct traffic means:

1. Your domain name is fairly easy to remember, straightforward to audience (e.g. canon.com).  The domain name will be recalled from their memory easily.
2. Your domain name is widely used on printed materials, and it implies that you are doing good in branding and advertising parts.
3. Your domain is meaningful to audience, say canon will use the domain ‘canon.com’ as their primary domain name.
4. Audience is knowledgeable to understand your domain.  For example, I would expect the audience of SEOmoz.com know what ‘SEO’ is!

High referral traffic indicates:

1. You did a good job in off-site optimization!
2. You got considerably good ‘votes’ on your website
3. The websites that voted for you are good website with high PR.
4. Your copies are attractive to audience.

High search engine traffic means:

1. You website is well optimized, and that’s all.

So, which of the said 3 traffics is the most element to you?

Written by Eugene Wong on April 13, 2009.