You shouldn’t be surprised if seeing these kind of page title format in SERP:

Keyword 1 – Keyword 2 – Keyword 3

And yeah, it’s something that ‘recommended by SEO agencies.’   It’s totally ridiculous, at least the search engine spiders do not understand which primary keywordyou are targeting.   The searchers will be confused too, and not willing to click your results on SERP.    Even the recent reports say G may not display the page titles that you are targeting, unless they believe you will get more clicks when sticking with your page title.   Hence it’s worthwhile to put more effort to write a decent title!

Related articles

• The Google Duplicate Content Penalty (logicpath.com)
• Research Engines and SEO – Understand How They Work (ronmedlin.com)

Written by Eugene Wong on January 18, 2012.
Last revised by: Eugene Wong on January 17, 2012.