As you all know, alibaba.com is an online trading platform (so called lead generation website) for B to B activities. Users may find products, manufacturers, suppliers, exporters, producers, buyers and traders there. Despite that fact that most traffic are from China region, I encourage you to find opportunity on this up-and-coming platform, take into account [...]
Posts under ‘SEM’
Secrets for lead generation website
Generating leads from trade portals
I am not sure if you have heard about what a ‘lead generation website’ is, but I am quite sure you will get the meaning of the said website deriving from it’s name. Lead generation website, in a sense to generate leads to your business through a website, includes the below [...]
Web2.0, SEO, SEM, then what’s next? Mobile Search for sure
Instead of increasing web presence in SE, you should now move on to the next step: building a website which is both SEO and mobile friendly. Most of the websites, I believe, would incorporate elements that having a mobile-friendly website as ff:
Make your template zooming instead of fixed resolution.
Be aware the width of [...]
Popular Search Engine Optimization Tools
I will now introduce you the SEO tool which I usually use:
Google Adwords Keyword Tool
If you wanna get a good ranking in the Google, surely you have to do a keyword research by using this tool. You can find keywords that relevant to your search phrases, with also the approximate search volume and advertiser competition. [...]
Quality Score for Google and the search network
Referring to my last Quality Score in Google adwords, I mentioned the importance of Quality score in google adwords. Below are the factors affecting the ranking of awords in google and its search network:
* The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network [...]