Period

Company Name/Major Duties

Position

Apr 10 – NOW

Double Up Media Limited

21/F, Somptueux Central, 52-54 Wellington Street Central, Hong Kong

Online Marketing Manager

Duties included:

Web Marketing

-    Leading the execution of internal SEO strategy

-    Managing link building campaigns

-    Optimizing sites for traditional search engines and international search.

-    Analyzing traffic reports on the organic ranking, site traffic and optimization strategies.

-    Performing competitive analyses to quantify potential traffic and maintain competitive advantages in SEO.

-    Performing keyphrase research, META tag development, content optimization, and onpage link development on an ongoing basis.

-    Identifying and implementing strategies for organic traffic acquisition via social media platform.

-    Liaising with agencies for specific SEO projects.

Jun 07 – Mar 10

Advanced Card Systems Ltd. (HKGEM: 8210)

Units 2010-2013, 20th Floor , Chevalier Commercial Centre, 8 Wang Hoi Road, Kowloon Bay, Hong Kong

Senior Executive, Sales & Marketing Communications

Duties included:

Web marketing

-    Defining Search Engine Optimization (SEO) strategies including content writing, onsite and offsite link building campaigns

-    Defining paid search campaigns (SEM) to ensure the company’s specific goals are met.

-    Defining Social Media Optimization (SMO) strategies

-    Analyzing web statistic records

-    Defining requirements specification for corporate websites.

-    Defining requirements specification and managing corporate content management system (CMS).

-    Working and liaising with other team members on web development and design.

-    Managing lead generation websites. (e.g. ebay.com & alibaba.com)

-    Handling websites enquiries with other departments for further action.

Advertising

-    Evaluating new media and advertising opportunities (Both printed & digital media)

-    Defining requirements specification for designing advertisement

Branding

-    Creating materials such as corporate brandbook and logo usage guideline

-    Ensuring marketing collaterals demonstrate corporate identity (e.g. color theme, fonts)

Public Relations

-    Planning, developing and implementing PR strategies

-    Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email.

-    Researching and distributing press releases to targeted media

-    Collating and analyzing media coverage

-    Commissioning market research

Sales Promotion Collateral

-    Defining requirements specification for promotion materials

-    Liaising with suppliers for preparing promotional materials (Such as: Product Catalogue, Audio-visual demonstrations, Posters, Giveaways, Packaging etc)