uginwong career

CAREER HISTORY

Units 2010-2013, 20th Floor , Chevalier Commercial Centre, 8 Wang Hoi Road, Kowloon Bay, Hong Kong

Web marketing

-      Defining Search Engine Optimization (SEO) strategies including content writing, onsite and offsite link building campaigns

-      Defining paid search campaigns (SEM) to ensure the company’s specific goals are met.

-      Defining Social Media Optimization (SMO) strategies

-      Analyzing web statistic records

-      Defining requirements specification for corporate websites.

-      Defining requirements specification and managing corporate content management system (CMS).

-      Working and liaising with other team members on web development and design.

-      Managing lead generation websites. (e.g. ebay.com & alibaba.com)

-      Handling websites enquiries with other departments for further action.

Advertising

-      Evaluating new media and advertising opportunities (Both printed & digital media)

-      Defining requirements specification for designing advertisement

Branding

-      Creating materials such as corporate brandbook and logo usage guideline

-      Ensuring marketing collaterals demonstrate corporate identity (e.g. color theme, fonts)

Public Relations

-      Planning, developing and implementing PR strategies

-      Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email.

-      Researching and distributing press releases to targeted media

-      Collating and analyzing media coverage

-      Commissioning market research

Sales Promotion Collateral

-      Defining requirements specification for promotion materials

-      Liaising with suppliers for preparing promotional materials (Such as: Product Catalogue, Audio-visual demonstrations, Posters, Giveaways, Packaging etc)