SEO Hong Kong by eugene wong
TOP 100 ADVERTISING CAMPAIGNS
- Volkswagen, “Think Small“, Doyle Dane Bernbach, 1959
- Coca-Cola, “The pause that refreshes“, D’Arcy Co., 1929
- Marlboro, The Marlboro Man, Leo Burnett Co., 1955
- Nike, “Just do it“, Wieden & Kennedy, 1988
- McDonald’s, “You deserve a break today“, Needham, Harper & Steers, 1971
- DeBeers, “A diamond is forever”, N.W. Ayer & Son, 1948
- Absolut Vodka, The Absolut Bottle, TBWA, 1981
- Miller Lite beer, “Tastes great, less filling”, McCann-Erickson Worldwide, 1974
- Clairol, Does she…or doesn’t she?”, Foote, Cone & Belding, 1957
- Avis, “We try harder”, Doyle Dane Bernbach, 1963
- Federal Express, “Fast talker”, Ally & Gargano, 1982
- Apple Computer, “1984″, Chiat/Day, 1984
- Alka-Seltzer, Various ads, Jack Tinker & Partners; Doyle Dane Bernbach; Wells Rich, Greene, 1960s, 1970s
- Pepsi-Cola, “Pepsi-Cola hits the spot”, Newell-Emmett Co., 1940s
- Maxwell House, “Good to the last drop”, Ogilvy, Benson & Mather, 1959
- Ivory Soap, “99 and 44/100% Pure”, Proctor & Gamble Co., 1882
- American Express, “Do you know me?”, Ogilvy & Mather, 1975
- U.S. Army, “Be all that you can be”, N.W. Ayer & Son, 1981
- Anacin, “Fast, fast, fast relief”, Ted Bates & Co., 1952
- Rolling Stone, “Perception. Reality.”, Fallon McElligott Rice, 1985
- Pepsi-Cola, “The Pepsi generation”, Batton, Barton, Durstine & Osborn, 1964
- Hathaway Shirts, “The man in the Hathaway shirt”, Hewitt, Ogilvy, Benson & Mather, 1951
- Burma-Shave, Roadside signs in verse, Allen Odell, 1925
- Burger King, “Have it your way”, BBDO, 1973
- Campbell Soup, “Mmm mm good”, BBDO, 1930s
- U.S. Forest Service, Smokey the Bear/”Only you can prevent forest fires”, Advertising Council/Foote, Cone & Belding
- Budweiser, “This Bud’s for you”, D’Arcy Masius Benton & Bowles, 1970s
- Maidenform, “I dreamed I went shopping in my Maidenform bra”, Norman, Craig & Kunnel, 1949
- Victor Talking Machine Co., “His master’s voice”, Francis Barraud, 1901
- Jordan Motor Car Co., “Somewhere west of Laramie”, Edward S. (Ned) Jordan, 1923
- Woodbury Soap, “The skin you love to touch”, J. Walter Thompson Co., 1911
- Benson & Hedges 100s, “The disadvantages”, Wells, Rich, Greene, 1960s
- National Biscuit Co., Uneeda Biscuits’ Boy in Boots, N.W. Ayer & Son, 1899
- Energizer, The Energizer Bunny, Chiat/Day, 1989
- Morton Salt, “When it rains it pours”, N.W. Ayer & Son, 1912
- Chanel, “Share the fantasy”, Doyle Dane Bernbach, 1979
- Saturn, “A different kind of company, A different kind of car.”, Hal Riney & Partners, 1989
- Crest toothpaste, “Look, Ma! No cavities!”, Benton & Bowles, 1958
- M&Ms, “Melts in your mouth, not in your hands”, Ted Bates & Co., 1954
- Timex, “Takes a licking and keeps on ticking”, W.B. Doner & Co & predecessor agencies, 1950s
- Chevrolet, “See the USA in your Chevrolet”, Campbell-Ewald, 1950s
- Calvin Klein, “Know what comes between me and my Calvins? Nothing!
- Reagan for President, “It’s morning again in America” Tuesday Team, 1984
- Winston cigarettes, “Winston tastes good–like a cigarette should” 1954
- U.S. School of Music, “They laughed when I sat down at the piano, but when I started to play!” Ruthrauff & Ryan, 1925
- Camel cigarettes, “I’d walk a mile for a Camel”, N. W. Ayer & Son, 1921
- Wendy’s, “Where’s the beef?”, Dancer-Fitzgerald-Sample, 1984
- Listerine, “Always a bridesmaid, but never a bride”, Lambert & Feasley, 1923
- Cadillac, “The penalty of leadership”, MacManus, John & Adams, 1915
- Keep America Beautiful, “Crying Indian”, Advertising Council/Marstellar Inc., 1971
- Charmin, “Please don’t squeeze the Charmin”, Benton & Bowles, 1964
- Wheaties, “Breakfast of champions”, Blackett-Sample-Hummert, 1930s
- Coca-Cola, “It’s the real thing”, McCann-Erickson, 1970
- Greyhound, “It’s such a comfort to take the bus and leave the driving to us”, Grey Advertising, 1957
- Kellogg’s Rice Krispies, “Snap! Crackle! and Pop!”, Leo Burnett Co., 1940s
- Polaroid, “It’s so simple”, Doyle Dane Bernbach, 1977
- Gillette, “Look sharp, feel sharp”, BBDO, 1940s
- Levy’s Rye Bread, “You don’t have to be Jewish to love Levy’s Rye Bread”, Doyle Dane Bernbach, 1949
- Pepsodent, “You’ll wonder where the yellow went”, Foote, Cone & Belding, 1956
- Lucky Strike cigarettes, “Reach for a Lucky instead of a sweet”, Lord & Thomas, 1920s
- 7 UP, “The Uncola”, J. Walter Thompson, 1970s
- Wisk detergent, “Ring around the collar”, BBDO, 1968
- Sunsweet Prunes, “Today the pits, tomorrow the wrinkles”, Freberg Ltd., 1970s
- Life cereal, “Hey, Mikey”, Doyle Dane Bernbach, 1972
- Hertz, “Let Hertz put you in the driver’s seat”, Norman, Craig & Kummel, 1961
- Foster Grant, “Who’s that behind those Foster Grants?”, Geer, Dubois, 1965
- Perdue chicken, “It takes a tough man to make tender chicken” Scali, McCabe, Sloves, 1971
- Hallmark, “When you care enough to send the very best”, Foote, Cone & Belding, 1930s
- Springmaid sheets, “A buck well spent”, In-house, 1948
- Queensboro Corp., Jackson Heights Apartment Homes, WEAF, NYC, 1920s
- Steinway & Sons, “The instrument of the immortals”, N.W. Ayer & Sons, 1919
- Levi’s jeans, “501 Blues”, Foote, Cone & Belding, 1984
- Blackglama-Great Lakes Mink, “What becomes a legend most?”, Jane Trahey Associates, 1960s
- Blue Nun wine, Stiller & Meara campaign, Della Famina, Travisano & Partners, 1970s
- Hamm’s beer, “From the Land of Sky Blue Waters”, Campbell-Mithun, 1950s
- Quaker Puffed Wheat, “Shot from guns”, Lord & Thomas, 1920s
- ESPN Sports, “This is SportsCenter”, Wieden & Kennedy, 1995
- Molson Beer, Laughing Couple, Moving & Talking Picture Co., 1980s
- California Milk Processor Board, “Got Milk?”, 1993
- AT&T, “Reach out and touch someone”, N.W. Ayer, 1979
- Brylcreem, “A little dab’ll do ya”, Kenyon & Eckhardt, 1950s
- Carling Black Label beer, “Hey Mabel, Black Label!”, Lang, Fisher & Stashower, 1940s
- Isuzu, “Lying Joe Isuzu”, Della Famina, Travisano & Partners, 1980s
- BMW, “The ultimate driving machine”, Ammirati & Puris, 1975
- Texaco, “You can trust your car to the men who wear the star”, Benton & Bowles, 1940s
- Coca-Cola, “Always”, Creative Artists Agency, 1993
- Xerox, “It’s a miracle”, Needham, Harper & Steers, 1975
- Bartles & Jaymes, “Frank and Ed”, Hal Riney & Partners, 1985
- Dannon Yogurt, Old People in Russia, Marstellar Inc., 1970s
- Volvo, Average life of a car in Sweden, Scali, McCabe, Sloves, 1960s
- Motel 6, “We’ll leave a light on for you”, Richards Group, 1988
- Jell-O, Bill Cosby with kids, Young & Rubicam, 1975
- IBM, Chaplin’s Little Tramp character, Lord, Geller, Federico, Einstein, 1982
- American Tourister, The Gorilla, Doyle, Dane Bernbach, late 1960s
- Right Guard, “Medicine Cabinet”, BBDO, 1960s
- Maypo, “I want my Maypo”, Fletcher, Calkins & Holden, 1960s
- Bufferin, Pounding heartbeat, Young & Rubicam, 1960
- Arrow Shirts, “My friend, Joe Holmes, is now a horse”, Young & Rubicam, 1938
- Young & Rubicam, “Impact”, Young & Rubicam, 1930
- Lyndon Johnson for President, “Daisy”, Doyle Dane Bernbach, 1964
Source: http://adage.com/century/campaigns.html
I am fortunate enough to watch a few of them. Sometimes ads is another way of calling arts.
Apple is no doubt an expert, and I do think its “Think Different” (1997) and “Get a Mac” (2006-2008, not yet 2009) could also be called great. I always have them ALL in my iPod.