Is that true?  You may have different point of view but I would say ‘no’.

I still believe the core functional feature of TV ads, which touch a wide coverage worldwide,  valuable to its audience.   If you are not new to Google adwords, you would understand how cheap an advertisement could be, take into account each of the advertisement could generate hundreds and thousands of impressions to audience.   However, you might also understand that your advertisement on search engine could be removed from there if the advertisement reaches daily limitation, or if the prepayment were used.

Furthermore, TV advertisements bring you varities.  You might bring animated motions, images to your advertisement, comparing with the search engine advertisements only offer you texts to make the ad ‘creative’.   Another drawback is that advertiser may abuse the use of  search engine advertisement.   It is not surprising if your competitors write a few lines and explain the goods of his business and the bads of your products.

Do you agree with that?
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Written by Eugene Wong on May 15, 2009.