Why collaborative marketing important to Search Engine Optimization (SEO)?
First of all, you have to understand what the collaborative marketing is. Collaborative marketing refers to any activities which giving the customer the perception that he owns the vendor. The concept is essential for idea-driven inuduty, especially those innovative business products.
Erm.. what vendors should do then?
Let customers to get involved
Always ask the key customers on how to perfect your product. You should open a forum topic, or send them a web survey, or even invite them to join User Acceptance Test, to get any kinds of feedback from them. The customers would be happy to see if their ideas are incorporated into your product. Also, it will definitely help on how to position your product, and also how to define the product mix (e.g. what color is your product?) and promotion mix (e.g. Is direct selling suitable to your business?) of your new products. In addition, you are preselling your products while inviting them in product development. And, it will definitely create viral to your product. The involved customers might help to promote your products by word-of-mouth. Usually, the word-of-mouth selling is the best way to promote your product (it is hard to control though!)
Wait, why the collaborative marketing relates to Search Engine Optimization?
As I said, creating viral to your products will provide vote (either for or against your product, it will create an inbound link) to you. For those who are really interested to purchase your product, or wanna know more about your product will intentionally search your business/product, and then bookmarks the said links if necessary. They might even mention your products via social media! Moreover, please grasp the chance to understand their search behaviour on your products. Do ask how they get your competitors, and compose a plan on how to optimize and market your website. I will definitely help!
Just a kind reminder: Make sure the name of your product can be used as part of your domain. Do ask your customers (now it should be one of your partners 
) by providing a list which the domain name are available to be registered!
