Definition:
Click-through rate (CTR) is the average number of click-throughs per ad impressions, expressed as a percentage.
Click-through rate (CTR) is essentially important to evaluate your websites. Enhancing CTR is surely a routine job for web marketers, so how can we increase the performance of CTR?
- Improve your title & description writing to encourage clicks.
- Make sure keywords are shown and well defined in title and description, otherwise it will create false drop for your webpage!
- Include “call to action” words/phrases.
- Match up advertisements with relevant content
- Tell what’s the benefit of clicking the result.
