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Quality Score for Google and the search network

Referring to my last Quality Score in Google adwords, I mentioned the importance of Quality score in google adwords.    Below are the factors affecting the ranking of awords in google and its search network:

* The historical clickthrough rate (CTR) of the keyword and the matched ad on Google; note that CTR on the Google Network only ever impacts Quality Score on the Google Network — not on Google
* Your account history, which is measured by the CTR of all the ads and keywords in your account
* The historical CTR of the display URLs in the ad group
* The quality of your landing page
* The relevance of the keyword to the ads in its ad group
* The relevance of the keyword and the matched ad to the search query
* Your account’s performance in the geographical region where the ad will be shown

Source: google.com

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2 Comments

  1. Serg says:

    интересно в сети…

    Referring to my last Quality Score in Google adwords, I mentioned the importance of Quality score[...]…

  2. Tumano says:

    советую…

    Referring to my last Quality Score in Google adwords, I mentioned the importance of Quality score[...]…

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